About the Role
Use both on-chain and off-chain data to understand consumer and developer behavior, segment our current and future customers, and evaluate how well our product roadmap aligns with their preferences and needs.
Perform in-depth market analysis using non-traditional data sources and methods to identify emergent trends within the web3 ecosystem and understand the implications for our product and GTM strategies
Design and execute targeted survey-based research projects to gather insights on customer preferences, satisfaction levels, and unmet needs within the web3 ecosystem.
Lead social listening and brand tracking initiatives to measure consumer and developer perceptions, identify the qualities or attributes that matter most to web3 stewardship, and benchmark our performance against competitors
Collaborate with cross-functional teams including product management, marketing, and data analytics to integrate market research findings into our strategic planning process.\
Present findings, insights, and recommendations to leadership through well-crafted reports and presentations, ensuring that data-driven decisions can be made effectively
Stay abreast of the latest research methodologies and data analysis tools relevant to the web3 industry, ensuring our research practices are cutting-edge
Support the development of a knowledge base that houses all insights related to customer behavior, market trends, and brand performance.
Requirements
We are seeking a Senior Market Research Analyst to join our Marketing Analytics & Measurement team. In this pivotal role, you will dive deep into the web3 ecosystem, conducting thorough customer segmentation, market analysis, and brand tracking to inform and guide our product development and go-to-market (GTM) strategies. You will work closely with both Marketing and Product Strategy to uncover actionable insights and inform our strategic direction. Your research will elucidate customer jobs-to-be-done, the prevailing market trends affecting the web3 space, and how our brand is perceived among early web3 adopters as well as mainstream consumers.
About the Company
Our mission is to unlock the collaborative power of communities by making Web3 universally easy to use, access, and build on.
Working with Consensys puts you at the forefront of an evolving paradigm, transforming our society for the better. We fundamentally believe blockchain is the next generation of technology that can lay the foundation for a more just and equitable society.
Blockchain tech is just over 10 years old. Ethereum itself is still a toddler and we’re far from reaching our full potential. You’ll get to work on the tools, infrastructure, and apps that scale these platforms to billions of users.
You’ll be constantly exposed to new concepts, ideas, and frameworks from your peers, and as you work on different projects — challenging you to stay at the top of your game. You’ll join a network of entrepreneurs and technologists that reaches the edge of our ecosystem. Consensys alumni have moved on to become tech entrepreneurs, CEOs, and team leads at tech companies.